SWARAJ JINNAD PERFORMANCE MARKETING EXECUTIVE | DIGITAL MARKETING | AI-ASSISTED WORKFLOWS Hubli, Karnataka | swaraj@swarajhq.com | linkedin.com/in/swaraj-jinnad Professional Profile Agency-side Performance Marketing Executive experienced in planning, executing and optimising paid media campaigns across real estate, education, solar, automobile, D2C, jewellery, B2B industrial products and event promotions. Strong in Meta Ads, Google Ads, lead-generation strategy, client reporting, creative coordination, CRM-based nurturing content and AI-assisted marketing analysis. Worked on campaigns representing Rs. 1.5 Cr+ in combined ad spend and 80,000+ combined leads, primarily through Meta Ads, under senior oversight. Professional Experience TAG Agency | Hubli, Karnataka Performance Marketing Executive | Dec 2024 - Present Digital Marketing Intern | Jun 2024 - Dec 2024 Selected Performance Contributions - Real estate lead quality improvement: approximately 15% improvement in reported junk lead share based on client feedback and lead-quality discussions. - Lead volume scaling: helped grow delivery from approximately 30-40 leads per day to nearly 100 leads per day while CPL broadly remained within Rs. 120-Rs. 150. - CRM-based lead nurturing content: developed WhatsApp messaging mapped to CRM lead stages for long-decision-cycle property enquiries. Skills and Tools Meta Ads Manager, Google Ads, Google Search Ads, Demand Gen exposure, Google Analytics, Google Tag Manager, Excel, Google Sheets, ChatGPT, Claude, Claude Code, ChatGPT Codex, prompt workflow development, AI-assisted data analysis. Education Diploma in Computer Science, B.V.V.S. Polytechnic Autonomous College, Bagalkot | Completed 2020
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