Meta Ads
Google Ads
01
Campaign Execution
Execute and optimize Meta Ads and Google Ads campaigns for leads, traffic, WhatsApp enquiries, Shopify sales, admissions and events.
Agency-side performance marketing / Hubli, Karnataka
Agency-side Performance Marketing Executive with hands-on exposure across Meta Ads, Google Ads, client reporting, creative coordination, CRM nurturing content, and AI-assisted campaign analysis.
Combined spend exposure
₹1.5 Cr+ Combined spend exposure, under senior oversight
under senior oversight
Combined leads
80,000+ Combined leads, campaign operations exposure
campaign operations exposure
Monthly budget exposure
₹8-10 Lakh Monthly budget exposure, resume-supported range
resume-supported range
Paid media platforms
Meta Ads
Google AdsBrands & Businesses I've Worked With
01
About
Paid media execution built around lead quality, not vanity metrics.
I work across Meta and Google Ads with a focus on campaign structure, audience testing, creative feedback, lead quality tracking, and CRM-based optimization.
02
Lead Quality
Use client feedback, audience refinement, form changes and verification measures to reduce low-intent enquiries.
03
Reporting & Insight
Prepare performance reports, interpret lead outcomes and recommend improvements for audiences, creatives, forms and follow-up.
04
AI-Assisted Workflow
Use prompt workflows, ChatGPT, Claude and Codex for campaign analysis, ad-copy ideation and competitive research.
02
Experience
Agency work, shown as progression rather than decoration.
Current role
Dec 2024 - Present
Hubli, Karnataka
Performance Marketing Executive
TAG Agency
Execute and optimize paid media campaigns across lead generation, awareness, website traffic, WhatsApp enquiries, Shopify sales, course admissions and event registrations.
- Handled campaign operations representing ₹1.5 Cr+ in combined paid media spend and 80,000+ cumulative leads, primarily through Meta lead-generation campaigns under senior guidance.
- Managed campaigns for four Karnataka-based real estate plotted development projects: Koravi, Newgen, Shree Nandi Properties and Supreme Layout.
- Prepare performance reports, interpret lead outcomes, gather client feedback and recommend audience, creative, form and nurturing improvements.
- Coordinate with clients and design teams to translate campaign insights into creatives, ad messaging and follow-up content.
Meta Ads ManagerGoogle AdsGoogle SearchDemand Gen exposureGoogle AnalyticsGoogle Tag ManagerExcelGoogle Sheets
Google Analytics
Google Tag Manager
Excel
Google SheetsInternship
Jun 2024 - Dec 2024
Hubli, Karnataka
Digital Marketing Intern
TAG Agency
Built practical agency-side campaign foundations across performance reporting, paid media execution, client coordination and optimization support.
- Supported real estate, education, solar, automobile, D2C, jewellery, B2B industrial and event promotion campaigns.
- Worked on Google Search campaigns for agency marketing and UPSC course admissions.
- Supported real estate Search and Demand Gen exposure and a landing-page traffic campaign for local marathon registrations.
Meta AdsGoogle AdsClient reportingCreative briefingCRM coordination
CRM coordinationPerformance Contributions
01
Meta lead generation
Real Estate Lead Quality Improvement
Karnataka plotted developments
Objective
Improve relevance and reduce avoidable junk enquiries from Meta lead-generation campaigns.
Contribution
Introduced location exclusions, disabled Reach Beyond expansion where it reduced relevance, shifted forms to Kannada and added verification measures after client feedback.
Outcome
Approximately 15% improvement in reported junk lead share based on client feedback and lead-quality discussions.
Metric note
~15% improvement
02
Meta Ads
Lead Volume Scaling
Real estate demand generation
Objective
Increase daily lead flow without sudden budget jumps.
Contribution
Supported phased budget scaling while monitoring lead flow and cost efficiency during campaign expansion.
Outcome
Helped grow delivery from approximately 30-40 leads per day to nearly 100 leads per day while CPL broadly remained within ₹120-₹150.
Metric note
Nearly 100 leads/day
03
WhatsApp + CRM coordination
CRM-Based Lead Nurturing Content
Real estate follow-up
Objective
Make follow-up communication more structured for long-decision-cycle property enquiries.
Contribution
Developed WhatsApp messaging mapped to CRM lead stages such as interested, follow-up and pending decision, with trust communication around documentation and plot approval.
Outcome
Enabled more structured follow-up communication after deployment.
Metric note
Structured follow-up
04
Skills
A practical toolkit, organized for how campaign work actually happens.
Paid Media
Meta Ads Manager
Google AdsGoogle Search AdsDemand Gen exposureAwareness campaignsLead-generation campaignsConversion and Client Strategy
Campaign optimizationClient reportingCreative briefingLead-quality feedbackCRM nurturing content
Analytics and Execution
Google Analytics
Google Tag Manager
Excel
Google Sheets
CRM coordination
Landing-page optimizationAI and Technology
ChatGPT
Claude
Claude Code
ChatGPT CodexPrompt workflow developmentAI-assisted data analysisIndustry exposure
01
Real estate
02
Education
03
Overseas medical education
04
Solar
05
Automobile
06
D2C and retail
07
B2B industrial
08
Events
05
AI workflow
AI workflows that support campaign thinking, not replace it.
My resume supports practical use of AI for ad-copy prompts, campaign insight analysis, competitive research and creative analysis. The positioning here stays honest: AI supports the workflow; campaign judgment still comes from performance signals and client feedback.
Step 1
Campaign Data
Step 2
AI-Assisted Analysis
Step 3
Insights
Step 4
Optimization
Step 5
Growth
Reusable ad-copy prompt workflows around customer pain points, fears and objections.
Custom GPT workflow for English and Kannada ad-copy generation.
Prompt-based campaign insight analysis for uploaded performance reports.
Meta Ads Library based creative analysis and competitive intelligence research.
06
Education
Formal background and working languages.
Education
Diploma in Computer Science
B.V.V.S. Polytechnic Autonomous College, Bagalkot
Completed 2020
Languages
English / Kannada / Hindi
Next step
Looking for a performance marketer focused on measurable lead generation?
Explore my campaign experience, download the resume, or reach out for a role, agency opportunity, or collaboration.